Calling cards: it begins with a good impression


The calling cards are - in many cases the first impression that will have the client of our company or organization. Although it can seem that nowadays they are in disuse, mainly continue being an important tool of publicity and, of branding of our company.

As with our digital websites and other information, our graphical pieces such as flyers, calling cards or pamphlet must take care of themselves with extreme well-taken care of since they transmit one first impression, and can say much of our company.

Objective of cards

As in all piece of communication, first that we must consider it is what we want to transmit our clients. By all means, we will want to transmit professionalism and confidence, but according to our sector, our company, we will be able to transmit a major idea or minor modernity, quality, originality, etc. Without a doubt, the important thing will be to consider this to attract our possible clients and that these contact with us.

What usually he does not lack

The calling cards usually show the personal data of the contact, reason why normally they show the name, telephone, e-mail, the domain of the Web and the physical address of the company. Also usually they include the icons of the social networks of the contact or company. Although this is most current, there are no written rules, and perhaps as much information does not make lack. Sometimes a logo and a code bidi can be sufficient, everything depends on the objective of the card.

Card types

The standard size usually is similar to a national identity document, around 85—55 measured mm and seemed, since it is the most comfortable size so that it is possible to be kept in any portfolio, but to leave to us the monotony and to be different, many companies chooses by some cards very reduced or very great, with square or round forms, or silhouettes of some form. Also cards can be done with you fold as original diptyches or formats.

With respect to the type of paper that is used, the used weights more go up to around the 300-350 g/m2, so that the cards can hold the wearing down well which we put under them. Also they are possible to be laminated or to be plasticized to protect them and to give an aspect them of greater quality. As far as the types of paper, there is great variety in the market: smooth, verjurados (with infinity of textures), etc. Also other materials as sticky, as well as finished acetates, magnets, papers can be used special as varnishes of reserve, printings or sobrereliefs.

Graph of cards

At graphical level usually one includes the logo of the company, and usually they are used the colors and corporative typographies. On the other hand, unless by another reason was advisable (for example if the later face were used in its totality to write), the logical thing is to design to two faces since the cards to two faces give a more professional aspect and the impression cost much more is not elevated either.

With respect to the graphical design, the ideal is to work in programs of vectorial design as Adobe Illustrator, and to never realise cards in Word or PowerPoint, since they are not programs destined for that aim. In the same way, it is important to prepare correctly the file for his impression, being respected zones of security, bleedings, typographies and inks.

, The important thing really is that the graph of the card, their format, finished type of paper and is coherent with our company and with the aim of the calling card.